Council seals roundabout deal with Lyreco
A distributor of office supplies and workplace products is the latest business to add its name to one of Telford and Wrekin’s roundabouts and Welcome To Telford signs as part of the council’s sponsorship scheme.
Lyreco’s name has been put on the signs placed on the Hollinsgate roundabout and added to the Welcome To Telford signs for a minimum of 12 months.
Peter Hradisky, Lyreco’s Managing Director, said: “We’ve been a part of the Telford community for many years now and have recently been a part of the 50th year anniversary celebrations.
“Lyreco prides itself on being a reliable, and sustainable business partner for the local business community whilst offering the attractive workplace for professional development. We’re looking forward to our continued and future collaborations with the town, the borough and wider.”
Councillor Lee Carter, Telford & Wrekin Council’s cabinet member for Economic Development, said: “The Advertise in Telford scheme offers great exposure for local businesses across the borough and I’d encourage any that are interested to get in touch and find out more.
“I am delighted that a deal has been agreed with a global company like Lyreco and we are proud to have their name on our signs particularly as they are such a large employer in the borough who are actively involved with the local community.”
Telford & Wrekin Council offers local business the opportunity to advertise on a range of outdoor and digital advertising platforms. On roundabouts, they can have their name, logo and a brief message put on to signs that are then put on their chosen roundabout.
Sponsorship signs are seen by the thousands of people who travel on the borough’s roads everyday, including the 3.5m tourists who visit the town’s attractions every year.
The signs can be close to the sponsoring business’s premises or on a roundabout that has a large traffic volume circulating around it for maximum brand exposure. The money generated from the sponsorship scheme helps to fund vital front line council services.
In a survey of 1,000 local residents, 84 per cent of people recalled seeing a sponsorship sign on a Telford roundabout and market research shows that 85 per cent of existing sponsors would recommend the opportunity to a colleague or business associate.
Anyone interested in finding out more about Advertising in Telford can call 01952 380522 or visit www.telfordbusinessservices.co.uk
Caption: Fliss Mercer, Telford & Wrekin Council's assistant director for Commercial Services, with Lyreco's Managing Director Peter Hradisky and the Lyreco signs.
