Newsroom Archive

Red Brick Cafe, run by Zak Hammond, officially opens to the public on Saturday 30 October and is just one of more than 40 local businesses to have benefited from the council‘s Pride in Our High Street business support programme.

Zak has completely transformed a large unit in Wellington Market’s new outdoor ‘pop-up’ market zone and wants to create a ‘city vibe’ in the town by offering relaxed dining and live music for people of all ages.  

The new venture, which has received funding through the council’s ‘revive and thrive’ grant programme, is a fantastic addition to the outdoor market with a series of events, live music and comedy planned in the months ahead.

Zak, who is originally from Wellington, has previously lived in London which opened his eyes to the popularity of live entertainment every night of the week.

Now he is hoping that people across the borough and beyond will flock to Red Brick and make the most of a great entertainment offer on their doorstep.

Zak said: “When I lived in London I liked the fact that there was a wide variety of live entertainment evenings which brought people together and I think towns lack that.

“I actually worked in the market when I was 13 and when I moved back to Wellington from London it was always a dream of mine to develop a café music venue in the heart of the town which the community can come and enjoy.

“Thanks to the council’s Pride in Our High Streets programme that dream is about to become a reality.

“I’m so grateful for the support I’ve had from the ‘revive and thrive’ grant programme. Savings to try and get ventures like this off the ground only go so far.

“Thanks to the grant I’ve been able to source and buy all the materials I need for Red Brick and it means I can now start to execute my business plan and give something back to the place where I grew up.”

Telford & Wrekin Council has created the outdoor pop-up zone to bring the ideas of the winners of the Young High Street Challenge to life.

The challenge has given over 1000 young people from schools across the borough the opportunity to set out their plans for the future of the High Street.

As part of Pride in Our High Street Phase 3, Telford & Wrekin Council is investing a further £4.8m into the borough’s high streets over the next two years.

High street ‘Place Plans’ will be drawn up for the Borough Towns, aiming to tackle the issues that are impacting on each of the borough’s high streets.

The plans will reflect the different roles of each high street, from local community ‘hubs’ to larger centres attracting visitors from across the borough and further afield.

Cllr Lee Carter, Telford & Wrekin Council’s Cabinet Member for Neighbourhood, Commercial and Regeneration, said: “It’s wonderful to see how the Pride in Our High Streets programme has been able to support and kick-start the launch of the Red Brick Cafe venture.

“This is exciting news for Zak and the people of Wellington. I’m delighted the council’s high street support programme is proving effective in helping make our town centres vibrant places which our residents want to come to, and more importantly, keep coming back to.”

Telford & Wrekin Council Leader Cllr Shaun Davies, said: “The Pride in Our High Street programme has been very successful so far. 

“As a council, our vision is to protect, care and invest to create a better borough. By investing £4.8m in Phase 3 of the project across our borough high streets, everyone in our town should be able to take pride in their high street and we remain committed to delivering that vision.”

Red Brick’s official opening event will take place on Saturday 30 October (7pm).

Zak added: “The launch of Red Brick Cafe will be a proud moment for me. It has taken a lot of hard work to bring the project to fruition but now we are almost there, I can’t wait to get stuck in, and hopefully the people of Wellington will support what we are trying to achieve here.”

You can find out more about the Pride in Our High Street programme here.