Wellington aiming for High Street award
Wellington is aiming to win a prestigious national title for its regeneration efforts.
The town has entered the ‘Great British High Street’ awards and is hoping to walk away with one of the top accolades.
“We have entered the Rising Star category as this recognises the nation’s most ambitious high streets which are taking the lead and working together to revive, adapt and diversify”, said Sally Themans of the Love Wellington campaign, which promotes the positive aspects of the area.
Councillor Lee Carter, Telford & Wrekin Council Cabinet Member said “There are so many great things under way - Wellington is determined to fight back against decline, with initiatives and projects funded and supported by Telford & Wrekin Council and with Wellington Town Council, the businesses and wider community working together in a co-ordinated way.”
Current regeneration initiatives highlighted in the award entry include the recently-opened Wellington Orbit, a community cinema, café and arts venue; an empty shops grant scheme which has attracted new businesses; a programme of façade improvements concentrated on the historic market square and a mural trail.
All of these are receiving funding through Telford & Wrekin Council’s Pride in Our High Streets Programme.
Community and business led initiatives include the formation of the Friends of Wellington Station and several local litter picks – including those organised by The YMCA, All Saints Church and youngster Shannon Marsh Lloyd.
In addition, Friends of Dothill Nature Reserve are improving wildlife habitats, while the Friends of Bowring Park are injecting new life into the town's Edwardian recreation ground.
Wellington H2A also organises colourful arts and heritage events through the year and Wellington LA21 celebrates the history of the town with walks and trails, working in partnership with Walkers are Welcome.
“Eleven new businesses have opened here this year and there is community spirit in abundance - everyone loves Wellington - the Mayor even had a tattoo of the Love Wellington logo last month so I feel sure we will stand a very good chance of winning this award, which is announced in late August” said Sally, who is one of the government’s ‘High Street Champions.
As such she has been asked to judge this year’s Great British High Street Awards.
“I have declared my interest so will not be able to vote for Wellington of course but have my fingers crossed that we are successful,” she added.
